Social Media Marketing Specialist

About the role

We are seeking a creative Social Media Marketing Specialist to lead our presence on Instagram, TikTok and other platforms. The role involves crafting engaging content, managing paid campaigns, and building community interaction across Abu Dhabi and Al Ain.

Key responsibilities

• Create and schedule high‑quality posts, reels, short‑form videos, carousels and stories aligned with brand voice.
• Film, edit and produce video assets in‑house, staying current with platform trends.
• Develop and execute comprehensive social media strategies to boost awareness, engagement and follower growth.
• Monitor performance metrics, produce monthly reports and optimise content based on analytics.
• Manage community interactions, including comments, direct messages and audience engagement.
• Identify, negotiate with and coordinate influencer collaborations, tracking campaign results.
• Support and optimise paid social campaigns on Meta and TikTok, assisting with budgeting and targeting.
• Capture real‑time content at events and coordinate multi‑channel campaign rollouts.

Required profile

• Minimum 2 years of experience in social media marketing or a related field.
• Experience working in marketing agencies handling multiple industries is a plus.
• Bilingual proficiency in English and Arabic preferred.

Required skills

• Meta Ads platform
• TikTok Ads platform
• Video filming and editing
• Content calendar management
• Social media analytics and reporting