Social Media Strategist

About the role

The Social Media Strategist will lead the planning, execution and optimisation of social media campaigns for Rainbow Properties, a leading real‑estate agency in Dubai. This full‑time, on‑site role focuses on building brand awareness and generating qualified leads for the company’s property portfolio.

Key responsibilities

• Plan, execute and optimise social media campaigns across multiple platforms to build brand awareness and generate qualified leads for real‑estate offerings.
• Create, schedule and manage content calendars, ensuring consistent brand messaging.
• Monitor performance metrics, analyse data and adjust strategies based on insights.
• Engage with online audiences, respond to inquiries and support sales and marketing teams.
• Stay up‑to‑date with social media trends and best practices within the real‑estate sector.

Required profile

• Strong background in social media marketing and optimisation (SMO).
• Excellent written and spoken English; additional languages used in Dubai are a plus.
• Familiarity with the real‑estate market in Dubai or a strong interest in property sectors.
• Valid UAE driving licence (as required by company policy).
• Organisational ability to manage multiple campaigns simultaneously.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Content Strategy
• Social Media Analytics tools