Content Strategist

About the role

We are seeking a highly creative and culturally aware Content Strategist to elevate LINKVIVA’s brand, client projects and event campaigns. This freelance position will translate marketing objectives, audience insights and trends into compelling campaign concepts and platform‑specific storytelling.

Key responsibilities

• Develop content strategies, campaign narratives, creative territories and content pillars aligned with each project’s objectives and audience.
• Generate original concepts for campaigns, event launches, social content, brand moments, ticketing and live‑event coverage.
• Adapt a central idea into platform‑native content for Instagram, TikTok, LinkedIn, YouTube, web, email, paid media and other relevant channels.
• Monitor cultural conversations, platform updates, creators and emerging trends, turning opportunities into timely ideas.
• Lead end‑to‑end content creation, directing copy, design and video teams from brief through production and final delivery.
• Set creative direction for all content, ensuring copy, design and video work align under a clear campaign idea.
• Review content calendars, scripts, copy and creative work for distinctiveness, brand consistency and strategic alignment.
• Contribute creative thinking to marketing plans, client proposals and pitches.
• Use performance data to identify learnings, test new hooks and formats, and continuously improve output.

Required profile

• 5+ years of experience in content strategy, creative strategy, social strategy or integrated marketing, preferably within an agency, events, entertainment, tourism or lifestyle environment.
• Strong portfolio showcasing campaign concepts, social‑first thinking and cross‑platform storytelling.

Required skills

• Excellent knowledge of digital platforms such as Instagram, TikTok, LinkedIn, YouTube, web, email and paid media.