Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to join our dynamic team at TradesApp in Dubai. The role will drive the planning, execution and optimisation of our digital campaigns across multiple channels, supporting the company’s growth objectives.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO/SEM, email marketing, social media and display advertising.
• Create and maintain an engaging social media presence on relevant platforms.
• Monitor, analyse and report on campaign performance against KPIs and ROI.
• Identify trends, insights and optimisation opportunities to improve spend efficiency.
• Collaborate with internal teams to design effective landing pages and enhance user experience.
• Work with external agencies and partners as needed.

Required profile

• Proven experience in a digital marketing role with a track record of managing successful campaigns.
• Strong analytical mindset and data‑driven decision making.
• Excellent written and verbal communication skills in English.
• Degree in Marketing, Communications or a related field is desirable.

Required skills

• SEO and SEM
• Email marketing
• Social media marketing
• Display advertising
• Google Analytics
• Google Ads campaign setup and optimisation