Brand Marketing Manager

About the role

A leading technology company in Abu Dhabi is seeking an experienced Brand Marketing Manager to strengthen brand positioning and drive high‑impact marketing initiatives. The role blends creativity with strategic, data‑driven decision‑making, leveraging AI‑powered tools to boost customer engagement and business growth.

Key responsibilities

• Develop and execute a comprehensive brand strategy to enhance market positioning.
• Plan, launch, and manage integrated multi‑channel marketing campaigns.
• Lead product go‑to‑market initiatives from planning through execution.
• Utilize AI‑driven marketing solutions to improve campaign performance and customer engagement.
• Measure marketing ROI, analyze performance data, and optimize campaigns accordingly.
• Create executive‑level messaging and support strategic content development.
• Collaborate with cross‑functional teams to ensure consistent brand experiences.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 7–10 years of experience in brand, integrated, or campaign marketing, preferably with exposure to UK or European markets.

Required skills

• Expertise in integrated multi‑channel marketing campaigns.
• Hands‑on experience with product go‑to‑market planning and execution.
• Proficiency with AI‑powered marketing tools and technologies.
• Strong analytical ability to measure marketing ROI and campaign performance.