Head of Liabilities Acquisition (Emiratized)

About the role

The Head of Liabilities Acquisition will lead a team that drives new‑to‑bank (NTB) liabilities growth for First Abu Dhabi Bank. The role focuses on expanding market share, ensuring profitability, and delivering an excellent onboarding experience for customers.

Key responsibilities

• Lead the commercial banking liabilities sales force to achieve NTB acquisition targets and revenue goals.
• Define and monitor individual and team KPIs, providing regular performance reviews and coaching.
• Recruit, train, motivate and retain sales staff, ensuring adherence to code of conduct and compliance standards.
• Manage distribution channels, track cross‑sell opportunities, and maximize activation of zero‑balance accounts.
• Drive FX revenue growth on liability and NTB client portfolios.
• Ensure full compliance with banking regulations, KYC, AML and sanctions requirements, and coordinate remedial actions when needed.
• Collaborate with internal audit, risk management, customer service and processing units to address gaps and maintain service quality.
• Maintain daily sales reports, conduct huddles with team leaders, and provide guidance to achieve set business plans.

Required profile

• Proven leadership experience in commercial banking or financial services sales.
• Strong track record of meeting or exceeding sales and profitability targets.
• Deep understanding of banking regulations, KYC, AML and compliance processes.
• Excellent communication and coaching skills to develop high‑performing teams.
• Ability to analyse market trends, identify opportunities and drive product adoption.
• Customer‑centric mindset with a focus on delivering quality onboarding experiences.

Required skills