Head of Marketing

About the role

The Head of Marketing will lead the marketing strategy for Queen Elizabeth’s School in Dubai Sports City, overseeing the end‑to‑end delivery of key events and digital campaigns that showcase the school’s excellence and community.

Key responsibilities

• Own the annual and term‑based digital marketing plan, setting objectives, budgets and KPIs across SEO, SEM, PPC, display, email, CRM, website experience, analytics and conversion rate optimisation.
• Translate school priorities into integrated multi‑channel campaigns and content calendars, defining audience personas for each stage of the parent journey.
• Drive measurable growth through search engine optimisation, search engine marketing, pay‑per‑click advertising, display advertising, email marketing, and marketing automation.
• Deploy artificial intelligence tools to streamline creative production, publishing, analysis and reporting while maintaining human review and safeguards.
• Ensure all marketing output complies with safeguarding standards and the Knowledge and Human Development Authority (KHDA) regulations.
• Coordinate with the dedicated social‑media team, setting direction, briefing content and aligning measurement without managing day‑to‑day social channels.

Required profile

• Proven senior‑level experience leading marketing strategy and digital campaigns, preferably within the education sector.
• Strong understanding of KHDA safeguarding and consent requirements.
• Ability to work collaboratively with cross‑functional teams and external agencies.
• Excellent analytical mindset with a focus on evidence‑based decision making.

Required skills

• Search engine optimisation (SEO)
• Search engine marketing (SEM)
• Pay‑per‑click advertising (PPC)
• Display advertising
• Email marketing
• Customer relationship management (CRM)
• Website analytics
• Conversion rate optimisation (CRO)
• Marketing automation
• Artificial intelligence tools for creative, publishing and reporting
• Keyword research

What we offer

• Full‑time permanent role based in Dubai
• Opportunity to shape the marketing vision of a leading international school