Performance Marketing Specialist

About the role

As a Performance Marketing Specialist, you will take full ownership of running paid user acquisition campaigns across Meta Ads (Facebook & Instagram), Google Ads, and TikTok Ads. Your main focus will be driving qualified student enrollments and corporate B2B leads across Abu Dhabi and the wider GCC region while managing customer acquisition costs (CAC).

Key responsibilities

• Design, launch, and manage performance‑driven paid ad campaigns on Meta, Google (Search, Display, YouTube), and TikTok.
• Build high‑converting funnels targeting individual learners (B2C) and corporate decision‑makers (B2B) in the UAE.
• Continuously monitor and optimize campaign performance to improve ROAS, CPL, CPA, and CTR.
• Strategically allocate daily and monthly ad spend across platforms to maximize high‑quality lead flow.
• Test ad hooks, visual formats, copy variants, landing pages, and lead forms to maximize conversion rates.
• Set up pixels, conversion events, and GA4 tracking parameters for accurate cross‑channel reporting.
• Tailor messaging and audience segmentation to resonate with Abu Dhabi’s diverse demographic, including expats, working professionals, and GCC nationals.

Required profile

• 2–4+ years of hands‑on experience managing paid ad budgets on Meta, Google, and TikTok platforms.
• Deep expertise in Meta Ads Manager (audience targeting, retargeting, lookalikes, lead form ads).
• Proven capability with Google Ads (PPC, Search, Performance Max, Display) and TikTok Ads Manager.
• Strong data‑analysis mindset with experience using Google Analytics 4 (GA4) and reporting dashboards.
• Track record of taking accountability for ad‑spend efficiency and achieving lead targets.
• Experience running paid campaigns targeting audiences in Abu Dhabi/UAE is strongly preferred.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads Manager
• Google Analytics 4 (GA4)