Personal Brand and Strategic Communications Lead

About the role

We are looking for an experienced Personal Brand & Strategic Communications Lead to own and elevate the long‑term personal brand, reputation and strategic positioning of a prominent UAE business leader. This newly created leadership role will shape a cohesive brand narrative across multiple businesses, platforms and international markets.

Key responsibilities

• Develop and own the long‑term personal brand and strategic communications strategy.
• Lead reputation management, executive positioning and profile‑building initiatives.
• Identify and develop thought‑leadership opportunities.
• Design and execute media strategy and strategic communications programmes.
• Advise on speaking engagements, partnerships and executive profiling opportunities.
• Coordinate communications activity across a diverse portfolio of businesses.
• Collaborate with internal communications teams and external agencies to ensure consistency and alignment.
• Establish clear messaging across businesses, platforms and international markets.
• Create dashboards and reporting frameworks to measure brand reach, credibility, engagement and influence.
• Use data and insights to continuously optimise communications activity.
• Identify opportunities to strengthen regional and international visibility.
• Deliver against the strategy with a high degree of autonomy and ownership.

Required profile

• Significant experience in strategic communications, reputation management, executive communications or personal brand strategy.
• Proven track record managing the profile of CEOs, founders, senior executives or high‑profile organisations.
• Strong understanding of executive positioning, thought leadership and reputation building.
• Ability to develop long‑term communications strategies and translate them into effective execution.
• Data‑driven approach to measuring communications and brand performance.
• Commercial awareness and ability to align communications with broader business objectives.
• Experience coordinating multiple stakeholders, businesses and agency partners.
• Comfort operating in a fast‑paced, founder‑led environment.

Required skills