Product Marketing Manager – GTM Execution Support

About the role

Binance is seeking a highly organized and proactive Product Marketing Manager to drive go‑to‑market (GTM) execution for new product and feature launches. The role blends marketing strategy with hands‑on coordination across social, PR, KOL, community and owned channels, supporting Binance’s mission to expand the global blockchain ecosystem.

Key responsibilities

• Support GTM execution for new product and feature launches, ensuring timely rollout across all channels.
• Track campaign performance, collect user feedback, monitor market discussions and social sentiment.
• Coordinate with internal teams on timelines, assets, and deliverables.
• Prepare briefs, decks, reports, meeting notes and tracking documents.
• Participate in brainstorming sessions, bringing fresh perspectives from social media trends and younger user behavior.
• Help communicate Binance’s story and brand narrative clearly and engagingly.

Required profile

• Background in Marketing, Communications, Business, Finance or related fields (preferred).
• Strong interest in Binance, crypto, Web3 and financial products.
• Good understanding of English‑ and Chinese‑language social media trends and online culture.
• Organized, detail‑oriented and comfortable with documentation and reporting.
• Curious, proactive, reliable and eager to learn.

Required skills

• Excellent written and verbal communication in English and Chinese.

What we offer

• Opportunity to shape the future of the world’s leading blockchain ecosystem.
• Collaboration with world‑class talent in a flat, user‑centric organization.
• Fast‑paced projects with autonomy and innovation.
• Competitive salary and comprehensive company benefits.