Senior Manager - Creative Lead

About the role

A client of Experts Plus Recruitment Services is looking for an experienced Senior Manager-Creative Lead to lead the creative vision, strategy and development of brand concepts, campaigns and experiential solutions. The role translates business objectives and client needs into creative strategies, brand narratives and visual and experiential concepts, and oversees the end-to-end creative process so that deliverables are aligned, impactful and consistent with brand standards. The workplace is on site.

Key responsibilities

• Create creative concepts and campaign platforms for exhibitions, conferences, summits and large-scale events, and contribute to business development through pitches, proposals and presentations.
• Lead end-to-end creative development across campaigns, event identities, content systems and experiential environments.
• Manage and coordinate multidisciplinary teams (designers, copywriters, strategists, external partners) and oversee workflows, design reviews and approvals.
• Ensure deliverables are on time, meet client expectations and quality standards, and stay consistent with brand guidelines and governance, especially for government and high-profile clients.
• Define and champion the creative vision and standards within the Brand Management function, mentor internal teams and foster collaboration and continuous improvement.

Required profile

• Bachelor's degree in Design, Visual Communication, Advertising, Marketing or a related discipline.
• At least 8 years of experience in creative leadership roles in advertising, creative or integrated communications agencies.
• Proven experience leading creative concepts and integrated brand or campaign development.
• Experience in exhibitions, conferences, events, experiential marketing or large-scale brand activations is highly relevant.

Required skills

• Creative thinking, conceptualisation and storytelling.
• Brand development, creative strategy and campaign direction.
• Understanding of experiential design, spatial branding and event environments.
• Leadership, team management, project management and multi-project delivery under tight deadlines.
• Client engagement, communication and presentation skills.