Senior Paid Media Consultant (Arabic Speaker)

About the role

Heroiks MENA, an AI-native performance media agency and the regional arm of Heroiks Group, is looking for a Senior Paid Media Consultant fluent in Arabic. You will lead paid media for a portfolio of clients, own the client relationship and set the strategy across Paid Search and Paid Social, working alongside the Programmatic, SEO and Measurement specialists. The role is specialist, not generalist, and is based on site in Dubai.

Key responsibilities

• Act as each client's named growth partner: know their business, market and competitors, challenge the brief when needed and turn commercial targets into media plans, budgets, forecasts and KPIs.
• Present monthly and quarterly reviews to clients' senior teams and grow existing clients while supporting new business pitches and turning your work into case studies and articles.
• Plan, build and optimise Paid Search and Paid Social campaigns, lead app activation from install to re-engagement, run structured tests on bidding, audiences, creative and channel mix, and write up the methods.
• Write and review ad copy in Arabic and English, and brief and oversee the people and AI agents working on your accounts, checking builds against the QA process.
• Own the measurement plan for each account: conversions, attribution and reporting, check tracking and attribution settings, read GA4, MMPs and CRM data, design lift and incrementality tests and tie results to revenue, margin and customer acquisition cost.
• Work with the Programmatic, SEO and Measurement teams on one plan per client, and learn how the AI-enabled agency works from the inside.

Required profile

• 6+ years in paid media at a media agency, running client accounts yourself.
• Managed multi-million dollar annual budgets across several accounts or markets.
• Proven client leadership, with several clients relying on you as their main paid media advisor.
• Business acumen: connects paid media to revenue, margin and growth and defends it in front of a marketing director.
• Confident presenter and storyteller with pitch experience; fluent Arabic and English, written and spoken.
• Uses AI in daily work and can show examples of its use in the interview.
• Based in Dubai or willing to relocate; the role is on-site.

Required skills

• Expert command of Google Ads, Meta, TikTok, Snapchat, X Ads and Microsoft Ads.
• Paid Search, Paid Social and app activation.
• GA4, conversion tracking, attribution and incrementality testing.
• Understanding of how paid media works with SEO, programmatic and CRM.

What we offer

• Direct impact and clear accountability, working with major brands in high-growth MENA markets.
• High growth and learning potential with new AI tools and deeper platform expertise.
• A test-and-learn culture backed by Heroiks Group.
• UAE visa sponsorship and relocation support.