SEO & Digital Marketing Specialist

About the role

Magna Financial is seeking a commercially‑minded SEO & Digital Marketing Specialist to own and optimise search and digital performance for both Magna Financial and Mallorca Mortgage Consultancy. The role focuses on boosting online visibility, driving qualified traffic and delivering measurable business growth across multiple websites and digital channels.

Key responsibilities

• Develop and execute comprehensive SEO strategies, including technical, on‑page and off‑page optimisation.
• Own GEO strategies to improve visibility on AI‑powered and generative search platforms.
• Conduct keyword research and competitor analysis to uncover organic growth opportunities.
• Manage and optimise PPC campaigns on Google Ads and other platforms, overseeing budgets, bids and targeting.
• Improve website conversion rates through landing‑page optimisation, A/B testing and CRO initiatives.
• Collaborate with developers and the wider marketing team to enhance website performance and user experience.
• Monitor traffic, rankings, engagement, conversions and campaign performance using analytics tools.
• Maintain and configure tools such as Google Analytics, Google Search Console and Google Tag Manager.
• Produce performance reports and use data‑driven insights to identify continuous improvement opportunities.

Required profile

• Proven experience in SEO, PPC and digital performance marketing.
• Strong understanding of technical SEO, on‑page and off‑page optimisation.
• Experience managing Google Ads and paid search campaigns.
• Knowledge of GEO and AI‑powered search trends.
• Experience with CRO, A/B testing and improving website conversion rates.
• Excellent analytical and problem‑solving skills with a data‑driven mindset.
• Commercial focus with a track record of driving traffic, conversions and business growth.
• Financial services, professional services or B2B experience is advantageous.

Required skills

• SEO
• PPC
• Google Ads
• Google Analytics
• Google Search Console
• Google Tag Manager
• A/B testing
• CRO
• Keyword research
• Competitor analysis