SEO Manager – Banking Client (Agency)

About the role

WPP Media is seeking an experienced SEO Manager to lead the organic search strategy for a major banking client from an agency perspective. You will own the end‑to‑end SEO programme, covering technical, content, local and emerging GEO workstreams, while serving as the primary day‑to‑day contact for the client.

Key responsibilities

• Develop and execute the SEO strategy across technical, content, local and GEO workstreams.
• Act as the main point of contact for the client on all SEO matters, ensuring alignment and timely delivery.
• Build and manage quarterly and annual SEO roadmaps aligned with business priorities, product focus areas and seasonal campaigns.
• Conduct technical SEO audits and oversee implementation of recommendations (crawlability, indexation, site performance, mobile usability, structured data, internal linking).
• Provide content and on‑page optimisation guidance for banking products such as accounts, cards, loans, investments and branch pages.
• Lead the GEO (Generative Engine Optimisation) strategy to enhance visibility on AI‑powered search platforms.
• Manage and optimise Google Business Profile listings for branch locations, including category selection, updates, reviews and local visibility.
• Collaborate closely with internal content, technology, analytics and strategy teams to ensure seamless execution of SEO recommendations.

Required profile

• Proven experience managing SEO programmes for large banking or financial services clients, preferably from an agency side.
• Strong client‑facing skills with the ability to communicate complex SEO concepts clearly.
• Demonstrated ability to develop strategic roadmaps and translate them into actionable plans.
• Experience working cross‑functionally with content, tech and analytics teams.

Required skills

• Technical SEO (crawlability, indexation, site performance, mobile usability, structured data, internal linking).
• Content and on‑page optimisation for financial products.
• GEO – Generative Engine Optimisation for AI‑driven search experiences.
• Google Business Profile management for multiple locations.
• SEO audit tools and implementation planning.