Social Media Marketing Executive

About the role

One Life Tourism is seeking a creative Social Media Marketing Executive to shape its digital presence, boost brand awareness, and generate qualified leads across key social platforms. The role combines strategic planning, content creation, and performance analysis to support the company’s travel and tourism services.

Key responsibilities

• Develop and execute social media strategies to increase visibility and engagement.
• Manage and grow presence on Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.
• Create, schedule, and publish posts, stories, reels, videos, and promotional campaigns.
• Coordinate with designers, photographers, and video creators for marketing assets.
• Conduct market research on travel trends and customer preferences.
• Maintain content calendars and ensure consistent brand communication.
• Run paid advertising campaigns on Meta Ads and monitor performance.
• Prepare regular reports on reach, engagement, leads, and conversions.
• Respond to customer inquiries professionally and support lead‑generation initiatives.
• Collaborate with sales to improve lead quality and conversion rates.
• Analyze competitor activity and recommend improvements.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or related field (preferred).
• 1–3 years of experience in social media or digital marketing.
• Experience in UAE tourism, travel, hospitality or related services is an advantage.
• Strong written and verbal communication skills with a creative mindset.

Required skills

• Proficiency with Instagram, Facebook, TikTok, LinkedIn.
• Experience using Meta Business Suite and advertising platforms.
• Design tools: Canva, Adobe Creative Suite.
• Basic knowledge of SEO and Google Analytics.
• Video shooting and editing for short‑form content.

What we offer

• Competitive salary AED 4,500‑5,500 per month (based on experience).
• Employment visa and medical insurance.
• Annual leave in accordance with UAE Labour Law.
• Performance‑based incentives.