App Growth Executive

About the role

We are hiring an App Growth Executive to join our digital team in Dubai, focusing on growing sales and revenue through the Dr. Nutrition mobile app. The role will work closely with media buying, development and design teams to optimise the user journey and increase conversions.

Key responsibilities

• Analyze the customer journey inside the app and improve conversion from visit/install to purchase.
• Drive growth in app revenue, conversion rate, and repeat purchases.
• Collaborate with the Media Buying team to improve campaign performance and profitability.
• Suggest offers, promotions, and growth initiatives to increase app sales.
• Monitor and analyse CAC, ROAS, AOV, retention, and LTV.
• Improve push notifications, in‑app offers, CRM campaigns, and customer reactivation.
• Plan and monitor A/B tests to enhance conversion and sales.
• Work with developers and designers to implement app improvements and address drop‑off points in the sales funnel.

Required profile

• 2–3 years of experience in mobile app growth, e‑commerce growth, or digital growth.
• Good knowledge of GA4 and/or Firebase.
• Strong understanding of the e‑commerce conversion funnel.
• Experience with CRM, retention, and push notifications (highly preferred).
• Analytical mindset focused on sales and revenue, not just traffic or downloads.
• Ability to collaborate effectively with media buyers, developers, and designers.

Required skills

• GA4
• Firebase
• CRM
• Push Notifications