Associate Manager Customer Marketing MEA

About the role

The Associate Manager, Customer Marketing MEA will drive profitable growth across the Middle East and Africa by creating and executing shopper‑centric marketing strategies. You will work closely with sales, category management, finance, supply chain and retail partners to improve product availability, visibility and overall shopper experience.

Key responsibilities

• Develop customer and channel strategies based on shopper insights, category priorities and market opportunities.
• Create merchandising solutions such as assortment recommendations, planograms, promotions, pricing and seasonal programs.
• Partner with cross‑functional teams to launch integrated customer marketing programs and innovation initiatives.
• Analyze POS, sell‑in, sell‑out and Nielsen data to identify growth opportunities and recommend corrective actions.

Required profile

• Minimum 7 + years of experience in trade or customer marketing, category management or a related commercial function within FMCG.
• Proven ability to manage multiple complex projects and lead cross‑functional execution.
• Strong commercial acumen with experience evaluating promotions, ROI and market share performance.
• UAE and GCC market experience; Arabic proficiency preferred.

Required skills

• Advanced analytical and presentation skills.
• Project management and stakeholder management capabilities.

What we offer

• Competitive pay and annual incentive opportunities.
• Medical coverage and wellness programs.
• Paid time off, company holidays and flexible working arrangements where applicable.
• Career development programs, learning opportunities and internal mobility.