Brand & Creative Director

About the role

Sajada is looking for a Brand & Creative Director who owns the brand, its collections, shoots and campaigns, and sets the strategy that turns a successful e-commerce store into a household name in Muslim homes. The role reports to the founder and works alongside the Head of Growth and Operations Manager, with partnerships, design, creative strategy, video and creator teams following your direction.

Key responsibilities

• Define the brand book covering positioning, voice, visual identity, claims and the presentation of Islamic content with care and accuracy.
• Set range and positioning for the Everyday, Classic, Signature and Kids lines, and build brand architecture for new product lines, sub-brands and co-branded collections.
• Shape the brand story across the homepage, collection, About and product pages, and oversee packaging and unboxing.
• Plan the campaign calendar for Black Friday, Ramadan, both Eids, back-to-school and monthly drops, months ahead.
• Direct every shoot: concept, location, models, styling, shot list and art direction, including being on set.
• Guide creative direction for new mat designs and product lines with designers and factories, and choose and brief artists and calligraphers.
• Give final sign-off on ads, emails, social, the website and packaging so everything is on-brand.

Required profile

• 5+ years in brand or creative roles, with 2+ years leading the brand or creative direction of a consumer brand (ideally DTC, fashion, home or lifestyle).
• A portfolio of shoots, campaigns and brand systems you led, with the results they drove.
• Experience planning and directing photo and video shoots from concept to final assets.
• Experience briefing designers, artists, photographers, videographers and creators, and leading a creative team.
• Understanding of performance marketing, so brand and growth work together.
• Respect for and understanding of Islamic practice, and care in how faith is presented.
• Excellent written English; Arabic or French is a plus.

To apply, use the application form on the company's careers page.