Brand Manager – Cardiovascular & Renal Medicines, Gulf
astrazeneca
Job description
About the role
AstraZeneca is seeking a Brand Manager for its Cardiovascular, Renal and Metabolism (CVRM) portfolio in the Gulf region. The role will drive the end‑to‑end launch strategy, manage product positioning, pricing and promotion, and develop disease‑area vision to maximize sales and profit.
Key responsibilities
- Own the full launch lifecycle – from pre‑launch insights to post‑launch market shaping initiatives.
- Develop and execute brand plans, omnichannel campaigns and stakeholder engagement strategies.
- Lead a large cross‑functional matrix team, establishing governance, budget allocation and performance tracking.
- Drive formulary inclusion, pathway integration and patient‑access strategies across the healthcare system.
- Manage agency briefings, campaign material creation and ensure compliance with ethical standards.
Required profile
- Bachelor’s degree in a medical‑related field.
- Minimum 3 years of marketing experience in pharmaceuticals or fast‑moving consumer goods.
- Proven ability to lead cross‑functional teams, influence stakeholders and work autonomously.
- Strong analytical mindset with experience in market research, forecasting and business case development.
Required skills
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
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Published 5 hours ago
Expires 1 month from now
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