Brand Specialist - Sports

About the role

The Brand Specialist supports the Brand/Category Manager in executing brand strategies, campaigns and activations within the Sports category. The role helps maintain brand consistency, supports marketing initiatives and ensures the brand is effectively communicated across all touchpoints. It is a full-time back-office position in the Buying and Merchandising department.

Key responsibilities

• Assist in planning and executing brand campaigns and activations.
• Support the creation of marketing materials, including in-store displays, digital content and promotional collaterals.
• Monitor brand performance metrics and provide basic reporting.
• Ensure adherence to brand guidelines in all communications and merchandising.
• Coordinate with internal teams and external vendors for campaign execution.
• Assist in organizing events, product launches and promotional activities.
• Maintain accurate records of brand activities and campaign results.
• Support market research to gather insights on competitors and consumer trends.
• Handle ad hoc tasks assigned by the Brand Manager.

Required profile

• Bachelor's degree in Business Management, Fashion, Buying and Merchandising or its equivalent.
• 0-2 years of experience in marketing, brand management or retail operations.

Required skills

• Strong understanding of brand management principles.
• Proficiency in data analysis and brand metrics.
• Excellent project management skills to handle multiple tasks and meet deadlines.
• Strong communication skills with internal teams, the principal team and vendors.