Business Development Manager – Bangladesh

About the role

BIC is seeking an experienced, results‑driven Business Development Manager to grow and strengthen its existing business across Bangladesh. The role focuses on expanding sales volume and market share for the Stationery, Lighters and Shavers categories through BIC’s distributor and retail network. Reporting to the Commercial Manager South Asia, the position requires a hands‑on sales professional who can build strong partnerships and deliver measurable growth.

Key responsibilities

• Own and deliver annual sales, market‑share and distribution targets for Bangladesh.
• Manage, motivate and grow the performance of the existing distributor network.
• Identify and convert opportunities to expand numeric and weighted distribution across General Trade, Modern Trade, Wholesale and Key Accounts.
• Develop and execute quarterly business plans and trade‑promotion activities aligned with regional strategy.
• Monitor sell‑in/sell‑out performance, market trends and competitor activity, and act on insights.
• Coach field sales staff/territory executives and ensure effective route‑to‑market execution.
• Manage trade spend, promotional budgets and credit/collections in line with policy.
• Prepare regular sales reports, forecasts and business reviews for senior stakeholders.

Required profile

• Bachelor’s degree in Business Administration, Marketing or related field; MBA is an advantage.
• 5–8 years of progressive sales or business‑development experience in FMCG or a fast‑moving distribution‑led industry.
• Proven track record managing distributor networks and delivering growth in the Bangladesh market.
• Fluency in Bangla and English, both written and spoken.
• Willingness to travel extensively within Bangladesh.

Required skills

• MS Excel
• PowerPoint
• CRM tools

What we offer

• Work for an international FMCG leader with iconic brands.
• A motivated, enthusiastic team and opportunities for growth within a global organization.
• Equal‑opportunity employment with a commitment to diversity and inclusion.