Chief Marketing Officer

About the role

We are seeking a commercially driven Chief Marketing Officer to lead the global marketing strategy for our international mobile business. The CMO will own brand strength, customer acquisition and lifetime value across prepaid, postpaid and digital channels, working closely with commercial and country leadership.

Key responsibilities

• Develop and deliver a global marketing strategy that translates business objectives into clear priorities, budgets and country plans.
• Balance consistent global brand positioning with the needs of individual markets, customer segments and distribution channels.
• Lead paid media, SEO, affiliates, social, influencer marketing and strategic brand partnerships to grow online and app acquisition.
• Partner with CVM leadership to improve onboarding, engagement, recharge frequency, retention and customer lifetime value.
• Own the global marketing budget, allocate investment according to market opportunity and ensure consistent reporting, attribution and campaign measurement.

Required profile

• Significant senior marketing leadership experience within consumer telecoms, with a strong MNO/MVNO background.
• Proven experience leading marketing across multiple countries and managing substantial budgets.
• Demonstrable success in digital acquisition, brand development and integrated marketing.
• Degree in Marketing, Business or related discipline; MBA or postgraduate qualification advantageous.

Required skills

• Deep consumer telecom experience and strong commercial judgement.
• Ability to turn marketing investment into measurable growth.