Communications and Brand Manager

About the role

The Communications and Brand Manager will lead the execution of integrated communication and brand campaigns, creating compelling content for internal and external audiences. The role focuses on enhancing Philips’ visibility and reputation across the META region, with a particular emphasis on the Saudi Arabian market.

Key responsibilities

• Participate in planning, tracking, and optimizing communication and brand campaigns to meet strategic goals.
• Develop and execute content strategies across digital, social, internal, and external channels, ensuring alignment with Philips’ brand positioning.
• Create, curate, and manage a variety of content formats, including social media posts, thought‑leadership articles, employee stories, blogs, newsletters, website copy, and digital assets.
• Drive social media storytelling on platforms such as LinkedIn, producing platform‑specific copy, visuals, and engagement campaigns.
• Produce short‑form video content (reels, employee advocacy videos, product stories, event highlights) independently or with creative agencies.
• Identify emerging content formats and digital trends to boost audience engagement and strengthen brand presence.
• Set operational objectives, guide cross‑functional teams, and maintain high standards of brand consistency.
• Support PR and media activities, product launches, talent and employer branding, and other external initiatives.

Required profile

• Proven experience in developing and executing integrated communication and brand campaigns.
• Strong ability to craft compelling narratives for diverse audiences.
• Excellent analytical skills to assess performance metrics and optimize content.
• Capability to work independently and collaborate with external agencies.
• Strategic mindset with a focus on the META region, especially KSA.

Required skills

• Content strategy development
• Social media management (LinkedIn, META platforms)
• Short‑form video production
• Digital storytelling
• Copywriting and visual content creation

What we offer

• Opportunity to shape Philips’ brand presence in a high‑growth market.
• Collaborative environment with global marketing and communications teams.
• Access to cutting‑edge digital tools and creative resources.