Community Connector – Brand Activation & Events

About the role

The Community Connector will drive brand awareness and loyalty for lululemon by leading community activations across the United Arab Emirates. You will build lasting relationships with local studios, ambassadors, and shoppers to expand the brand’s community footprint.

Key responsibilities

• Develop and maintain partnerships with shopping centres, city studios, and local athletic communities.
• Plan, organise and oversee photoshoots and events with brand ambassadors and local athletes.
• Manage community initiative budgets and ensure compliance with brand standards.
• Act as the brand guardian for community requests, ensuring smooth communication and execution.
• Collaborate with store teams and ambassadors to reinforce brand messaging.

Required profile

• Diploma in Business, Marketing or related field; a Bachelor’s degree is a plus.
• Minimum 5 years of experience in marketing or event management, preferably in the fitness sector.
• Excellent communication skills and a team‑player mindset.
• Active lifestyle that aligns with the brand’s ethos.

Required skills

What we offer

• A vibrant, positive work environment focused on creating great moments.
• Opportunity to work with a diverse team of over 50,000 colleagues.
• Access to a leading regional retailer with strong brand presence.