Content Writer (SEO & Digital Content)

About the role

Almotahida Education is looking for a Content Writer who collaborates with staff to create content for all digital channels, including company websites, blogs, online communication, email and other digital properties. The ideal candidate is an exceptional writer with an SEO background, a collaborator and someone passionate about telling the brand's story.

Key responsibilities

• Research, write and edit original SEO-ready content for websites, blogs, online communication and content assets such as case studies, emails, newsletters, technical documentation and social content.
• Re-purpose and optimise existing content for digital channels.
• Handle search engine and directory registrations.
• Follow up on Google Analytics and site statistics, calculate ROI and prepare monthly internet marketing campaign reports.
• Execute internal and outsourced marketing activities, monitor and manage social media, and follow up on email marketing, website analysis and online advertising programmes.
• Assist in formalising internet marketing standards and procedures, and lead generation through LinkedIn and industry directories.
• Help create presentations, archive marketing materials into a media library, and support content creation.

Required profile

• Bachelor's degree in English or Arabic, with demonstrated experience writing, editing and publishing web content.
• Flexible writing style that addresses multiple audiences while keeping the brand voice.
• Experience researching industry trends and reporting on them to find opportunities for better SEO content.
• Demonstrated experience writing blog posts and developing new topics.
• Proven working experience.

Required skills

• SEO and keyword research
• Content management systems and content workflows
• Blog creation and management
• PPC and online PR management
• Familiarity with LinkedIn, Twitter and Facebook campaigns
• Google Ads certification is a plus