Corporate Director of Social Media

About the role

Rotana Hotels is seeking a visionary Corporate Director of Social Media to shape and execute its global social media strategy. This senior leader will drive brand storytelling, audience engagement, and commercial performance across all Rotana properties worldwide.

Key responsibilities

• Develop and implement a global social media strategy aligned with business objectives and brand positioning.
• Lead the global social content calendar, supporting commercial priorities, hotel openings, loyalty programmes, partnerships and cultural moments.
• Drive audience growth, engagement, brand awareness and revenue through innovative social‑first campaigns.
• Champion emerging platforms, creator partnerships and new digital technologies.
• Oversee paid and organic social strategies in collaboration with Marketing, PR, Digital and Commercial teams.
• Manage executive social presence and thought‑leadership initiatives, especially on LinkedIn.
• Coordinate global agencies, creative partners, influencers and platform relationships.
• Monitor performance metrics, audience insights and analytics to optimise ROI.
• Establish governance, best‑practice guidelines and capability‑building programmes for hotel teams.
• Support pre‑openings, rebranding projects and major brand initiatives across the portfolio.
• Administer the annual social media budget, ensuring effective investment across content, paid media and creator partnerships.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or related field (Master’s preferred).
• Minimum 8 years of experience in social media, digital marketing or related disciplines.
• Proven track record of leading global social media strategies for large brands.
• Strong understanding of hospitality or tourism sectors is advantageous.

Required skills

• Expertise in managing social media platforms, including LinkedIn.
• Experience with social media analytics and performance measurement.
• Ability to develop paid and organic social content strategies.