CRM Acquisition Manager (UAE Nationals Only)

About the role

The CRM Acquisition Manager will own the implementation and optimisation of CRM acquisition initiatives, delivering against the defined lifecycle strategy. The role focuses on converting prospects and new customers into engaged, contactable guests through effective onboarding, activation, and first‑conversion journeys.

Key responsibilities

• Own implementation of CRM acquisition journeys across lead generation, onboarding, activation and first conversion.
• Execute and optimise acquisition campaigns across email, push notifications and other CRM channels.
• Manage day‑to‑day acquisition operations, including briefing, build, testing, deployment and coordination with agencies and contractors.
• Monitor performance metrics such as engagement, conversion and early value, providing insights for continuous optimisation.
• Maintain the Preference Centre and drive customer profile enrichment to support personalisation and segmentation.

Required profile

• Degree in Marketing, Business, Communications or a related field.
• Minimum 5 years experience in CRM or digital customer acquisition, preferably in airline, travel or e‑commerce environments.
• Hands‑on experience delivering CRM acquisition or onboarding campaigns via email, push notifications or similar channels.
• Strong analytical mindset with the ability to interpret funnel data and translate insights into actionable improvements.

Required skills

• Adobe Campaign Manager
• Salesforce Marketing Cloud
• Braze (or similar CRM platform)