CRM Executive

About the role

The CRM Executive will join the Customer Relationship Management function of a leading entertainment group in Abu Dhabi. Reporting to the CRM Manager, the role focuses on the hands‑on setup, execution and monitoring of lifecycle campaigns across the company’s gaming brands, aiming to boost player engagement and retention.

Key responsibilities

• Build and schedule CRM campaigns across email, SMS, push notifications, inbox messages and onsite communications.
• Prepare and upload creative assets and copy, ensuring accuracy and consistency.
• Conduct QA checks and testing of targeting, links and delivery settings.
• Create and maintain player segments, applying personalization and targeting logic.
• Track daily engagement metrics such as open rates, click‑through rates and conversions, and report anomalies.
• Support A/B testing and record results for optimisation.
• Coordinate with Marketing, Product, Business Intelligence and Customer Operations to align messaging with commercial objectives and regulatory requirements.

Required profile

• Strong attention to detail and analytical thinking.
• Ability to manage multiple tasks in a fast‑paced environment.
• Excellent written communication skills.
• Experience working with CRM campaign execution and data segmentation.

Required skills