Design Strategy Manager

About the role

The Design Strategy Manager leads the identification, articulation and development of strategic design opportunities across the end‑to‑end guest journey, translating brand strategy into tangible experience designs.

Key responsibilities

• Translate brand into experience design strategies and create holistic guest experience principles aligned with Etihad’s positioning.
• Identify design opportunities using guest data, market analysis and industry trends across digital, physical and service touchpoints.
• Develop a prioritized roadmap with delivery timelines and business impact for selected opportunities.
• Partner with internal stakeholders to turn opportunities into tangible solutions that improve NPS and other performance metrics.
• Design and implement new tools, methods and processes to capture trends, insights and ideas across the organization.
• Document experience design principles and strategic guidelines to serve as guardrails for product and service development.

Required profile

• Bachelor’s degree in Design (Industrial, Interior, Transportation) or Design Research and Strategy, or equivalent experience.
• 7+ years experience developing experience design strategies in consultancy or in‑house roles, preferably in aviation, hospitality or guest‑experience industries.
• Expertise in storytelling, articulating concepts and turning insights into value‑driven solutions.
• Strong visual, written and verbal presentation skills with the ability to lead as a subject‑matter expert.