Digital Analytics Officer (UAE Nationals Only)

About the role

Etihad Airways is looking for a Data-Savvy, Business-Oriented Digital Touchpoint Analytics Officer based in Abu Dhabi, open only to UAE nationals. You will own product analytics across digital touchpoints, from funnel tracking through to reporting, ensuring data integrity, usability and actionable insights that improve customer engagement, conversion and retention. You will work with wider Digital teams to build data-driven strategies and use analytics and optimization platforms to boost engagement, conversion rates and eCommerce performance.

Key responsibilities

• Monitor and analyze customer behavior across the digital customer journey, including web, mobile app and other digital touchpoints.
• Track and report key digital KPIs such as traffic, active users, engagement, session behavior, retention, conversion and customer feedback.
• Run customer journey, funnel and drop-off analysis to find opportunities to improve engagement and conversion.
• Define and maintain tracking taxonomy, events, parameters and measurement frameworks across channels.
• Ensure accurate, privacy-compliant data collection, including GDPR/CCPA compliance.
• Maintain data quality and turn it into insights for personalization, customer experience and retention.
• Work with Product, UX/UI, Engineering, eCommerce and business teams to turn insights into priorities.
• Partner with Product teams on A/B and multivariate testing to optimize journeys, features, UX and content.
• Develop data stories, reports and insights to support strategic decisions.

Required profile

• 4+ years in Digital Analytics, Digital/MarTech product management, eCommerce analytics or similar insight-driven roles.
• Strong CRO experience, including A/B and multivariate testing, funnel analysis and conversion optimization.
• Advanced hands-on knowledge of Google Analytics and Adobe; proficiency with Firebase, Mixpanel, AppsFlyer or Amplitude.
• Working knowledge of GDPR and related privacy requirements.
• Ability to handle multiple priorities under tight deadlines and collaborate across Product, UX/UI, Engineering and eCommerce teams.
• Working knowledge of airline, eCommerce, customer experience and usability is desirable.