Digital Marketing Executive (Retail)

About the role

The Digital Marketing Executive will lead the online marketing strategy for a leading retail group in Dubai, planning and executing campaigns to boost brand awareness and drive growth. The role involves close coordination with internal teams and external agencies to ensure consistent brand messaging across all digital channels.

Key responsibilities

• Plan, develop and execute the overall digital marketing strategy.
• Manage SEO, SEM, email, social media and display advertising campaigns.
• Oversee the marketing database and email marketing initiatives.
• Measure, report and analyze campaign performance, optimise strategies and conduct testing across channels.
• Conduct market research to identify trends and opportunities.
• Collaborate with stakeholders and agencies to align messaging, product launches and ensure timely implementation.

Required profile

• 5‑6 years of experience in digital marketing and social media management.
• Strong communication skills, both written and verbal.
• Proficiency in Microsoft Office.
• Ability to work in a fast‑paced retail environment.

Required skills

• Search Engine Optimization (SEO)
• Google Ads
• Meta Ads
• Analytics tools
• MS Office