Digital Marketing Manager

About the role

IFZA Dubai is looking for a Digital Marketing Manager to drive customer acquisition, engagement and revenue growth across international markets through data-driven digital marketing strategies. The role combines hands-on campaign management, conversion rate optimization, advanced tracking and analytics, and cross-functional collaboration to maximize marketing performance.

Key responsibilities

• Launch, manage and optimize paid campaigns on Google, Meta, LinkedIn and TikTok, applying structured testing, refining targeting and adjusting bidding strategies
• Analyze conversion paths, run A/B and multivariate tests on ads, audiences and landing pages, and maintain a CRO roadmap
• Manage Google Tag Manager for tagging, tracking, remarketing and conversion events, ensuring accurate attribution and integration with CRM and offline conversion tracking
• Build reporting dashboards for paid and organic channels, turn data into insights and share them with leadership and partners
• Work with internal teams on consistent messaging and data flow, and present findings and next steps clearly

Required profile

• Minimum 6 years of experience in performance marketing in international markets
• Fluent English; highly organized with strong attention to detail, commercial mindset and excellent communication skills
• Preferred: experience managing CRM and email marketing campaigns, and an understanding of AI's impact on digital marketing

Required skills

• Advanced Google Tag Manager and Google Analytics (GA4)
• Campaign optimization and conversion rate optimization
• Passed Google Search Ads, Google Measurement, Meta and LinkedIn certification exams
• Familiarity with offline conversion tracking and CRM integration

What we offer

• 24 annual leave days
• Annual flight home
• Life insurance plan and medical insurance plan (upgradeable at your own cost)
• Bonus scheme in relevant departments
• Invitations to company functions, staff events and team-building activities
• Learning and development opportunities