Director, Product Marketing - Roaming

About the role

The role leads the revenue growth, profitability and strategic positioning of the Roaming business, with a strong focus on eSIM and travel eSIM experiences, digital enablement and seamless customer journeys. It covers product innovation, pricing, partnerships and lifecycle management, and leads cross-functional collaboration across Commercial, Wholesale, Technology, Digital, CX, Finance and other stakeholders.

Key responsibilities

• Lead the Roaming business and its P&L, defining and executing the roaming strategy and roadmap.
• Drive the end-to-end eSIM roaming experience, from discovery and eligibility through purchase, installation, activation, onboarding, usage, recharge and post-purchase support.
• Develop travel eSIM propositions (country, regional and global) and innovate across Roam Like Home, daily and monthly packs, country-specific offers, multi-country propositions, data passes and digital roaming solutions.
• Ensure a seamless digital-first roaming journey across the e& app and other channels, and resolve customer pain points such as network selection, activation, connectivity, throttling, billing and support.
• Manage roaming product lifecycle, from concept and business case through launch, optimization and retirement.
• Develop pricing, promotions and monetization strategies, and work with Wholesale on commercial agreements, preferred network steering, coverage, quality and costs.
• Collaborate with Technology, IT, Digital, CX and Network teams on reliable roaming and eSIM integration, provisioning and activation.
• Drive automation and personalization using customer behavior, travel patterns and analytics, and increase roaming penetration among silent roamers and low-usage customers.
• Proactively communicate across the travel journey, from pre-travel awareness to expiry reminders and upsell opportunities.
• Monitor performance, market trends and competitor propositions, establish KPIs (revenue, profitability, penetration, attach rate, conversion, NPS, eSIM adoption) and present business cases to senior management.
• Manage and develop the roaming team, including succession planning.

Required profile

• Bachelor's degree in Marketing, Management or Telecom.
• 12-14 years of work experience in Telecom.