Direct‑Response Copywriter (Performance Marketing)

About the role

We are a performance‑focused growth and creative team that partners with fast‑growing e‑commerce and CPG brands, primarily in the US. We are looking for a Direct‑Response Copywriter who can turn customer insights into persuasive copy for paid‑social ads, landing pages and DTC offers.

Key responsibilities

• Write direct‑response copy for paid‑social advertisements, landing pages, advertorials and e‑commerce offers.
• Develop hooks, angles, headlines, scripts, body copy, proof points, offers and calls‑to‑action.
• Transform customer research, reviews, objections and product benefits into compelling messaging.
• Produce multiple copy variations for structured creative and landing‑page tests.
• Collaborate closely with paid‑media, creative strategy, design and video‑editing teams.
• Review performance data and use findings to continuously improve copy.

Required profile

• Proven direct‑response copywriting experience for paid‑social and DTC/e‑commerce brands.
• Portfolio demonstrating performance‑focused ads, landing pages or similar conversion‑oriented work.
• Based in the UAE with strong written and spoken English.
• Reliable, organised and responsive to feedback, able to manage several briefs and deadlines.