E‑Retail Manager

About the role

The E‑Retail Manager will lead the development and execution of ecommerce marketing strategies for Shiseido’s pure‑player partners across the Middle East, driving visibility, sales and brand experience on online retail platforms.

Key responsibilities

• Develop and execute the Pure Players marketing strategy, aligning with brand calendars and regional priorities.
• Own the end‑to‑end online activation calendar, including campaigns, hero moments and retailer‑driven events.
• Negotiate high‑impact exposure packages with retailers to secure premium placements and seasonal campaigns.
• Lead execution of online exclusivities, pre‑launches and hero SKU amplification.
• Define and manage retailer media strategy and budgets, optimizing e‑retail media campaigns for ROI.
• Ensure digital‑shelf excellence across product pages, imagery, descriptions and brand environments.
• Secure priority launches and exclusivity moments, coordinating 360° launch strategies with brand teams.
• Support commercial growth through forecasting, order management, promotional planning and trade‑budget control.
• Act as primary contact for Pure Players, building strong retailer relationships and cross‑functional collaboration.
• Track and analyse sell‑out and marketing KPIs, providing actionable insights and optimisation recommendations.

Required profile

• 5‑6 years of experience in ecommerce, e‑retail, digital marketing or e‑key account roles, preferably in beauty or luxury.
• Proven track record of driving sell‑out through media, visibility and activation strategies.
• Strong analytical capabilities with the ability to translate data into actionable insights.
• Good understanding of commercial levers such as forecasting, budgeting and trade planning.
• Excellent negotiation skills and ability to secure high‑value visibility partnerships.
• Creative and strategic mindset with strong attention to detail.
• Highly collaborative, able to influence cross‑functional stakeholders.
• Fluent in English; Arabic is a plus.
• Bachelor’s degree in Marketing, Business or a related field.

Required skills

• In‑depth knowledge of retailer media ecosystems and onsite visibility levers.
• Expertise in ecommerce activations, digital campaign management and content strategy.
• Experience with online merchandising and digital‑shelf optimisation.