Executive - Brand Marketing

About the role

The Executive – Brand Marketing will develop and implement both long‑term and short‑term marketing strategies for the brands assigned to Apparel Group. The role covers brand management, budget oversight, business development and people management, ensuring consistent brand visibility across all channels.

Key responsibilities

• Assist in the development and execution of online and offline marketing campaigns.
• Coordinate with agencies to deliver campaign materials on schedule and maintain launch calendars.
• Prepare reports, presentations, calendars and content plans for stakeholders.
• Plan and execute marketing events from concept through logistics, setup and supplier management.
• Manage regional assets, launch plans and CRM processes.
• Support retail store traffic‑driving initiatives and in‑mall/in‑store campaigns.
• Contribute to e‑commerce, PR and digital activities in partnership with the digital team.
• Conduct market and competitor research to inform strategy.
• Identify and collaborate with social media influencers, bloggers, artists and industry partners.
• Oversee creation of engaging content for social media, email and digital advertising.

Required profile

• Bachelor’s degree in marketing, business administration or equivalent.
• Minimum 3 years of marketing experience, preferably in fashion or retail.
• Strong organisational abilities and capacity to manage multiple projects simultaneously.
• Creative thinker with keen attention to detail.
• Ability to work independently and collaboratively in a fast‑paced environment.