Freelance Content Creator – Dubai

About the role

We are looking for a talented and versatile Freelance Content Creator to lead our digital entry into the Dubai market. You will translate a 15‑year brand heritage into the fast‑paced, high‑aesthetic world of Dubai social media, building hype and establishing a must‑see presence.

Key responsibilities

• Develop and execute a localized content plan that blends our heritage with Dubai’s unique vibe.
• Create, film, and edit high‑energy Reels, TikToks, and Stories for the UAE audience.
• Identify and capture content at key locations and pop‑up events across Dubai.
• Manage community engagement and grow a loyal local following from the ground up.
• Track local trends and platform algorithms to maximise reach during the launch phase.

Required profile

• Proven experience in content creation within the Dubai lifestyle or event scene.
• Deep understanding of the Dubai aesthetic and what makes content go viral locally.
• Ability to act as a brand ambassador on the ground while working independently.
• Excellent communication skills in English.
• Flexibility to attend events and shoots as the expansion rolls out.

Required skills

• CapCut (or similar mobile video editing tools).
• Mobile videography.