General Manager, Digital Brand (MENA)

About the role

We are seeking a visionary General Manager to launch and grow a new digital telco brand across the MENA region. Reporting to senior leadership, you will own the end‑to‑end go‑to‑market strategy and be fully accountable for the P&L, driving customer acquisition, experience and commercial performance.

Key responsibilities

• Define and execute the complete go‑to‑market plan from pre‑launch through commercial scaling.
• Develop and implement customer acquisition, engagement and retention strategies to achieve rapid, sustainable growth.
• Build, lead and mentor high‑performing teams across commercial, marketing, product, customer service and operations.
• Own budgeting, forecasting and performance tracking with full P&L responsibility.
• Establish and nurture relationships with external partners, regulators and key stakeholders in the region.

Required profile

• Proven track record of launching and scaling digital or telecom brands, preferably in the MENA market.
• Strong commercial acumen with experience managing P&L and driving revenue growth.
• Leadership experience building cross‑functional teams in fast‑moving environments.
• Excellent strategic thinking combined with hands‑on execution capability.

Required skills