General Manager – Digital Out‑of‑Home Media Network

About the role

We are seeking a General Manager to lead a premier out‑of‑home media network in Dubai. This executive will drive the transformation of static media assets into a data‑driven digital platform and own the full strategic and commercial vision.

Key responsibilities

• Execute a strategic roadmap to evolve static out‑of‑home inventory into dynamic digital assets.
• Drive commercial strategy, expanding revenue through programmatic platforms, dynamic content and bundled media offers.
• Manage full revenue and growth targets across all media formats while optimizing asset yield.
• Oversee operational workflows including permitting, technology integration, screen installation and vendor management.
• Build and mentor a high‑performing team across commercial, product and operational functions.
• Maintain key relationships with municipal entities, regulatory authorities and public‑sector stakeholders.

Required profile

• Bachelor’s or Master’s degree in business, marketing, media or a related field.
• 12+ years of progressive leadership experience in out‑of‑home or digital advertising.
• Proven track record of digital transformation and business growth in the media sector.
• Deep familiarity with the UAE advertising ecosystem, regulatory frameworks and municipal stakeholders.
• Exceptional negotiation, leadership and commercial strategy skills.

Required skills

• Programmatic platforms
• Audience measurement tools
• Content management systems