Global Campaign Lead

About the role

Bybit, a cryptocurrency exchange and digital financial platform founded in 2018, is looking for a highly driven Global Campaign Lead to own the strategy and execution of global campaigns across the platform. The role calls for a deep understanding of crypto markets, exchange products, trading users and the user lifecycle, together with a strong market sense across TradFi and global assets. The ideal candidate actively trades and turns insights about changing user needs into campaign and cross-sell opportunities.

Key responsibilities

• Own global campaigns end-to-end, from strategy, mechanics and user journey to execution, optimization and performance review.
• Lead major platform initiatives such as trading competitions, product launches, asset campaigns, seasonal campaigns and flagship global events.
• Build campaign strategies around the user lifecycle: activation, trading engagement, multi-product adoption, retention and reactivation.
• Identify opportunities from market movements, user behaviour, product updates and emerging trends in Crypto and TradFi, and turn them into campaigns.
• Identify cross-sell opportunities by matching user needs with the right products, tools and trading strategies under different market conditions.
• Work with Product, Growth, Brand, BD, Data and Regional teams to deliver complex global initiatives.
• Measure campaign performance by business impact, including active traders, trading volume, revenue, product adoption, retention and ROI.
• Lead the Global Campaign team, set priorities and continuously improve campaign frameworks and execution efficiency.

Required profile

• 5+ years of experience in growth, campaign operations, user operations or related roles, preferably in crypto exchanges, fintech, brokerage or trading-related businesses.
• Proven experience in user lifecycle operations (activation, engagement, retention, cross-sell, reactivation).
• Active trading experience and a genuine habit of exploring products, trading tools and strategies.
• Strong commercial and analytical mindset, able to use data to find opportunities and measure incremental impact.
• Proven ability to lead large-scale, cross-functional projects in a fast-moving organization.
• Fluent in both English and Chinese as working languages.
• Based in or willing to relocate to Abu Dhabi, UAE.

What we offer

• Study Growth Fund supporting professional development and continuous learning.
• Internal events, workshops and team-building activities.
• A diverse, international team and opportunities for career advancement and internal mobility.