Growth and Marketing Manager

About the role

Verto, a cross-border payments platform founded by British-Nigerian entrepreneurs and backed by Y-Combinator, Quona and MEVP, is looking for a strategic Growth and Marketing Manager in Dubai. The role drives customer acquisition, engagement and retention, builds a strong local brand presence, launches high-impact campaigns and advances B2B growth in the UAE.

Key responsibilities

• Drive B2B customer acquisition with pipeline strategies focused on deal quality, conversion rates and pipeline velocity
• Optimise CAC, conversion rates and marketing ROI through data-driven decisions and channel analysis
• Partner with Sales and Product on Account-Based Marketing (ABM) campaigns, ICP refinement and win/loss analysis
• Work with the global marketing team to activate paid media campaigns
• Build Verto's local market presence in the UAE through PR, thought leadership, industry events and brand partnerships
• Create region-specific content such as case studies, trend reports, white papers and sales enablement materials
• Cultivate partnerships with local industry associations, fintech partners and business organisations
• Launch customer engagement and loyalty initiatives with the Retention Lead
• Report on campaign performance and increase the number of active UAE customers within 6-12 months

Required profile

• Minimum 5 years of experience in growth marketing with a track record of measurable customer acquisition
• Deep understanding of the UAE market, traditional and digital B2B
• Bachelor's degree in Marketing, Business Administration or a related field
• Experience collaborating with Sales on unit economics, sales cycles and deal disqualification criteria
• Ability to explain B2B product ROI to CFOs, Treasurers and Managing Directors
• Preferred: SaaS marketing background, start-up experience, and FinTech or cross-border payments exposure

Required skills

• Marketing automation and product analytics tools such as HubSpot and PostHog
• Social media platforms
• Analytical skills and data interpretation

What we offer

• Insurance paid by the company and health and wellness benefits
• Yearly salary review based on inflation, personal and business performance
• Access to the Udemy library and budget for professional development courses
• Flexible work arrangements and work-from-anywhere policy for certain durations
• Pension scheme, team social events and location-specific perks such as car lease, cycle-to-work and gym membership