Growth & Operations Associate

About the role

Maaliya is building an AI-native finance operations platform for SMEs, starting in the UAE, and is looking for a Growth & Operations Associate to help grow the business across marketing, social media, go-to-market and operations. The role works directly with leadership, gives ownership over campaigns, experiments and projects, and offers room to grow into a leadership position.

Key responsibilities

• Marketing and social media: manage social media, especially LinkedIn; plan, create and publish content, including posts, carousels and basic marketing assets; support SEO, email marketing and content distribution; monitor competitors and track performance and engagement
• Growth and go-to-market: research customer segments and acquisition opportunities; build and run outbound campaigns and prospect lists; research partnerships and referral channels; test messaging and offers; track leads and conversions; conduct competitor and market research
• Operations: maintain the CRM and sales pipeline, manage lead follow-ups, support customer onboarding, coordinate with partners and vendors, research and implement tools and automations, and support ad-hoc commercial and operational projects

Required profile

• 2-4 years of relevant experience
• Experience in an accounting firm, corporate services firm, fintech, SaaS, startup or B2B environment preferred
• Strong written and spoken English
• Commercially minded with an understanding of B2B sales and marketing
• Organized, analytical, able to manage multiple projects and work independently
• UAE/GCC experience is a strong advantage

Required skills

• Good understanding of social media and content creation
• Comfortable with Canva, AI tools, spreadsheets and CRM systems