Head of AI & Digital Excellence

About the role

AstraZeneca is looking for a Head of AI and Digital Excellence to lead the market's strategy for using AI and digital to accelerate its in-market delivery of Ambition 2030. The role reports to the Country President and is a key member of the Country Leadership Team. It spans Customer Engagement, Business Excellence and Data & Analytics and Process Transformation, and works closely with IT and the regional International AI and Digital team.

Key responsibilities

• Define and evolve the market's AI and data-enabled customer engagement strategy across personal and non-personal channels, with personalisation embedded across channels and field models
• Adopt and scale enterprise customer-engagement solutions such as omnichannel orchestration, next-best-action and segment-of-one campaigns, and govern the market's digital footprint
• Deploy AI-enabled field productivity tools and drive salesforce excellence, including segmentation, targeting, call planning, incentive design and CRM operations
• Own performance metrics such as reach, frequency, engagement rates and channel ROI
• Partner with IT on a data foundation, champion real-world, market, CRM and digital engagement data, and rewire performance analytics with dashboards and AI-enabled insights
• Pilot and scale AI and automation use cases such as next-best-action engines, predictive targeting and content generation
• Redesign core commercial and operational processes, run an in-market upskilling agenda and build the market AI and Digital team
• Support the execution of the Transform Care strategy and align with IT, the regional team and global functions

Required profile

• Significant experience in pharmaceutical, biotech or healthcare commercial roles, with a strong understanding of the end-to-end commercial model
• Demonstrated leadership experience in digital, commercial excellence or transformation functions
• Track record of delivering measurable business impact through omnichannel, digital or data-driven initiatives
• Experience managing cross-functional programmes and external partners or vendors
• Ability to operate across medical, commercial and enterprise functions

Required skills

• Data, insight and analytics, including forecasting, performance analytics and data visualisation
• Familiarity with digital health and EMR-enabled deployment
• Strong communication, influencing and analytical skills