Head of Buy Now Pay Later (BNPL) - Fintech

About the role

A digital banking institution is looking for an accomplished Head of Buy Now Pay Later (BNPL) to lead the launch, development and growth of a new BNPL business. The role offers full ownership of a new business line, from strategy and product launch to commercial ecosystem and P&L performance, in a hybrid setting in Abu Dhabi with paid relocation.

Key responsibilities

• Define the BNPL vision, commercial strategy and growth roadmap across retail and SME markets.
• Drive the end-to-end development and launch of the BNPL business, from proposition to market.
• Secure partnerships with merchants, e-commerce platforms, payment providers and fintechs.
• Take full commercial ownership, driving revenue, profitability, customer acquisition and market expansion.
• Build a high-performing team while ensuring robust credit, fraud and regulatory controls in line with CBUAE requirements.

Required profile

• 12+ years of experience in consumer lending, payments or fintech, including 5+ years in senior leadership.
• Proven BNPL expertise, with a track record of launching and scaling lending or instalment products.
• Experience building merchant ecosystems and negotiating strategic deals; UAE/GCC experience preferred.
• Deep knowledge of digital lending, credit risk, regulatory compliance and C-suite stakeholder management.
• English required; Arabic is an advantage.

What we offer

• Competitive executive package with performance-based incentives.
• The chance to own the BNPL strategy, business development, team and overall success.
• Close collaboration with senior leadership and significant growth opportunity across the UAE and GCC.

Applications are made through the advert or by contacting the recruiter's office for a confidential discussion.