Head of Creative Lab

About the role

Al‑Futtaim Automotive is establishing a Creative Lab to define the look, feel and performance of its digital experiences across a portfolio of automotive brands. The Head of Creative Lab will lead a multidisciplinary team that blends product design, generative AI, social‑first content and data‑driven experimentation to deliver accessible, measurable experiences.

Key responsibilities

• Build and manage a multidisciplinary team covering product design, research, creative technology, generative AI, social content and analytics.
• Develop a multi‑brand design system with reusable components, design tokens and design‑to‑code standards for English and Arabic web and mobile platforms.
• Scale production‑grade generative AI workflows for copy, imagery, video, voice and personalized creative while ensuring human review, OEM approvals and brand safety.
• Create social‑first content for TikTok, Instagram Reels, Snapchat and YouTube Shorts using trends, social listening and creator partnerships.
• Implement personalization across websites, apps, WhatsApp, email and other channels based on customer segments and real‑time signals.
• Embed A/B and multivariate testing across interfaces and journeys to improve conversion, engagement and cost efficiency.
• Champion continuous research and ensure all experiences meet WCAG 2.2 AA, Arabic and right‑to‑left requirements.

Required profile

• Bachelor’s or master’s degree in HCI, Interaction Design, Digital Media, Creative Technology, Computer Science or related field.
• 12+ years of experience in UX/UI, product design and digital creative, with at least 5 years leading multidisciplinary teams.
• Proven ownership of a multi‑brand design system in production.
• Demonstrated success scaling generative AI content pipelines with measurable speed or cost improvements.
• Track record of delivering high‑performing social‑first content and running A/B or multivariate tests with measurable uplift.
• Experience designing for both English and Arabic audiences, including RTL typography.

Required skills

• Design systems, Figma, design tokens, Storybook.
• Large language models, diffusion models, generative image/video/voice/avatar workflows.
• Social listening tools, creator content management, video production, hook and retention analysis.
• Personalization engines and dynamic creative optimization.
• A/B testing, multivariate testing, statistical power analysis, behavioral analytics.
• Usability research, WCAG 2.2 compliance, RTL design, Arabic typography.
• Motion design, conversational design, real‑time 3D visualization.