Head of Creative Lab

About the role

Al-Futtaim Automotive is establishing a Creative Lab to shape digital experiences across its automotive brand portfolio. The Head of Creative Lab will lead a multidisciplinary team that combines product design, generative AI, social‑first content and data‑driven experimentation to deliver accessible, measurable experiences on websites, apps, e‑commerce platforms, vehicle configurators, owner portals, WhatsApp, social media and internal AI tools.

Key responsibilities

• Build and manage a cross‑functional team covering product design, research, creative technology, generative AI, social content and analytics.
• Develop a multi‑brand design system with reusable components, design tokens and design‑to‑code standards for English and Arabic experiences.
• Scale production‑grade generative AI workflows for copy, imagery, video, voice and personalized creative while maintaining brand‑safety, IP and data‑privacy controls.
• Create social‑first content using trends, social listening and creator partnerships for platforms such as TikTok, Instagram Reels, Snapchat and YouTube Shorts.
• Implement personalization by translating customer segments and real‑time signals into relevant content across digital channels.
• Embed A/B and multivariate testing throughout interfaces and journeys, using evidence to improve conversion, engagement and cost efficiency.
• Champion continuous research and ensure all experiences meet WCAG 2.2 AA, Arabic and right‑to‑left requirements.

Required profile

• Bachelor’s or master’s degree in Human‑Computer Interaction, Interaction Design, Digital Media, Creative Technology, Computer Science or a related field.
• 12+ years of experience in UX/UI, product design and digital creative, with at least 5 years leading multidisciplinary teams.
• Proven ownership of a multi‑brand design system in production and measurable success scaling generative AI content pipelines.
• Track record of delivering high‑performing social‑first content and driving measurable uplift through A/B or multivariate testing.
• Experience designing for both English and Arabic audiences, including RTL design and Arabic typography.
• Preferred background in automotive, e‑commerce, consumer technology, media or telecommunications; GCC experience is a plus.

Required skills

• Design systems, Figma, design tokens, Storybook
• Large language models (LLMs), diffusion models, generative image, video, voice, avatar workflows
• Social listening, creator content, video production, hook and retention analysis
• Personalization, dynamic creative optimization
• A/B testing, multivariate testing, statistical power, behavioral analytics
• Usability research, WCAG 2.2 compliance, RTL design, Arabic typography
• Motion design, conversational design, real‑time 3D visualization