Influencer Marketing Officer (UAE National)

About the role

Support the delivery of Etihad Airways' global influencer marketing programme by managing creator partnerships, campaign execution, travel logistics and performance reporting. The role contributes to brand, destination and commercial objectives across priority markets.

Key responsibilities

• Coordinate influencer marketing campaigns from planning and briefing through execution, reporting and close‑out.
• Research, identify and evaluate influencers aligned with brand positioning, route priorities and campaign objectives.
• Develop and maintain strong relationships with influencers, talent managers, agencies and external partners.
• Negotiate deliverables, content rights, timelines and partnership agreements.
• Arrange campaign logistics including flights, hotels, transfers, experiences and itineraries.
• Act as primary point of contact for influencers throughout campaign delivery.
• Resolve operational, travel and campaign‑related challenges promptly and professionally.
• Monitor content delivery to ensure compliance with brand guidelines and contractual requirements.
• Track campaign performance and prepare post‑campaign reports against agreed KPIs.
• Conduct social listening, influencer intelligence and competitor analysis to identify trends and opportunities.

Required profile

• UAE National.
• Bachelor’s degree in Marketing, Communications, Business Administration or related discipline.
• Minimum 4 years’ experience in influencer marketing, social media, creator partnerships or related marketing roles.
• Proven experience managing influencer campaigns from concept through reporting.
• Strong understanding of Instagram, TikTok, YouTube and emerging social platforms.
• Experience coordinating travel logistics and external stakeholders.
• Strong negotiation, communication and relationship‑management skills.
• Aviation, tourism, hospitality or travel industry experience is an advantage.

Required skills

• Advanced proficiency in Microsoft Excel.
• Advanced proficiency in Microsoft PowerPoint.