Institutional Marketing Manager

About the role

The Institutional Marketing Manager will provide specialized, professional support in planning, developing, coordinating and implementing marketing initiatives to promote the organization’s programs. This role works closely with the communications, public relations and finance teams to ensure cohesive brand messaging and effective market outreach.

Key responsibilities

• Develop the annual marketing plan and budget, implement approved plans, and revise related policies and procedures while ensuring compliance.
• Plan, develop and implement marketing initiatives in assigned areas to promote programs.
• Source advertising agencies and related suppliers, obtain quotations, coordinate contract preparation or renewal with the Contracts Unit, and manage payments with Finance and Accounts.
• Conduct market studies to assess the effectiveness of marketing efforts, prepare reports and analyses, and provide recommendations to achieve objectives.
• Collaborate with the Communications team to review web content and ensure alignment with the university’s brand image.
• Work with the Public Relations and Media team to secure publicity for marketing initiatives.
• Provide marketing expertise and support across the organization.

Required profile

Required skills