Marketing & Content Executive

About the role

Taggy is building a platform to buy and sell circular fashion in the UAE, combining technology with personal service. It is looking for a creative, social-first Marketing & Content Executive to help tell Taggy's story, grow its community and raise awareness of its apps and services. The role covers content, social media and community management, with close work with performance marketing and technical teams, and sits within the Marketing department reporting to the General Manager.

Key responsibilities

• Create, edit and publish platform-specific content for Instagram, TikTok and LinkedIn, including content featuring customers, influencers and the team
• Develop concepts, formats and campaigns, and plan content around UAE events, calendar dates and seasonal moments
• Review the CMS daily to find relevant inventory to showcase, and manage day-to-day publishing, scheduling and community engagement
• Use customer data to create, segment and run email, WhatsApp and push notification campaigns
• Track social media performance and prepare monthly reports, and share insights with the performance marketing team to adapt organic content for paid campaigns
• Grow sales, engagement and revenue, and review sales performance and pipeline with management
• Support partnership announcements, collaborations and creator activity, and assist with influencer marketing and management
• Implement a personal branding strategy for the Taggy team and work with tech and leadership teams to turn business priorities into content

Required profile

• 1-3 years of experience in social media, content creation, marketing or a similar role
• Strong understanding of Instagram, TikTok and LinkedIn, and strong writing skills adapted to each platform
• Basic content creation and editing with tools such as Canva and CapCut
• Understanding of social media analytics, CMS and CRM tools, customer data and KPIs
• Comfortable appearing in content or directing others on camera
• Interest in fashion, technology and digital culture; startup experience preferred
• UAE driving licence and own car, as travel around the UAE is essential

Working hours are Monday to Friday, 9:00 am to 5:30 pm, with flexibility outside these hours when campaigns require it, and the arrangement is hybrid.