Marketing & E-commerce Manager

About the role

de Savary is a contemporary luxury fashion brand specialising in statement leather, suede and outerwear, with dedicated UK/global and Middle East online stores. It is looking for an experienced, commercially minded Marketing & E-commerce Manager to work closely with the founder and take ownership of marketing activity, e-commerce operations and customer growth strategy. The role is full-time and hybrid in Dubai.

Key responsibilities

• Develop and run marketing strategies for revenue, customer acquisition and retention, including seasonal campaigns, collection launches and promotions, and manage the marketing calendar, budgets and performance.
• Coordinate paid advertising agencies and analyse customer behaviour, acquisition costs, conversion and ROI.
• Manage the day-to-day operation of the UK/global and Middle East Shopify stores: uploading products, collections, imagery, variants and pricing, and optimising product pages and navigation.
• Monitor website traffic, conversion rates and sales, run promotions and discount codes, and oversee international market settings such as shipping, tax and checkout.
• Own the Klaviyo email strategy: newsletters, automated flows (welcome, abandoned checkout, post-purchase), segmentation and retention, and report on email performance.
• Oversee influencer marketing, gifting and affiliate activity, develop brand partnerships, coordinate PR and external agencies, and support events and brand activations.

Required profile

• Commercially driven, with a clear understanding of how marketing drives revenue.
• Experienced in managing Shopify and able to make website updates independently.
• Analytical, creative and highly organised, able to handle several priorities and work without constant supervision.
• Comfortable working directly with a founder in a fast-moving entrepreneurial environment.
• Previous experience in fashion, luxury, beauty, lifestyle or consumer e-commerce is advantageous but not essential.

Required skills

• Shopify management
• Klaviyo or a comparable email marketing platform
• Email marketing and CRM

What we offer

• A key role in the growth of an international fashion brand, with significant ownership of strategy.
• Direct collaboration with the founder and a creative, entrepreneurial environment.
• Hybrid working in Dubai.
• Competitive salary depending on experience, with performance-related bonus potential.

To apply, send your CV and a brief introduction covering marketing campaigns you have managed, your Shopify and e-commerce experience, your use of Klaviyo or similar platforms, and examples of revenue growth you have contributed to.